Creativity

Breastcancerhk.org: Breast Pad

"Breast cancer is a growing concern in Hong Kong," says Grey CD Paul Chan. "One in every 23 women will develop breast cancer, yet few women here examine themselves regularly or, indeed, even think about it." To dri

Published on Aug 15, 2006

Editor's Pick

"Breast cancer is a growing concern in Hong Kong," says Grey CD Paul Chan. "One in every 23 women will develop breast cancer, yet few women here examine themselves regularly or, indeed, even think about it." To drive women to the self-detection instructions found at www.breastcancerhk.org, a mouse pad is surely a logical vehicle, but this particular stock photo-based execution is "very much a deliberate shock tactic," says Chan. "Although Hong Kong is a fairly liberal place, bare breasts are not standard in public places and it

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About

Credits

Date
Aug 15, 2006
Agency:
Grey London
Creative Director:
Keith Ho
CD/AD/CW:
Paul Chan
Production Manager:
Sammy Chau
Client:
Breastcancerhk.org

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