Creativity

Breathe Right Brings Naptime to Office Workers With a Pop Up Capsule Hotel

Stunt out of Blammo, Toronto Lets Consumers Test Out the Sleep-Aid Strips for Real

Published on Oct 22, 2013

Editor's Pick

Ever feel the need to pull a George Costanza at work? Sleeping aid Breathe Right Strips went one step further to bring rest to weary workers and built "Pod Hotels," a more common fixture in Japan, in downtown Montreal, Ottawa and Toronto. The brand wanted office workers to test out the theory that naps make you more productive, so it offered them the chance to take 20 minute snoozes -- and an opportunity to try out the snooze strips in real life. Workers book a nap, wear the strip, and go back to the office hopefully feeling refreshed and more productive. The stunt is by Toronto agency Blammo.

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About

Credits

Date
Oct 22, 2013
Agency:
Blammo Toronto
Chief Creative Officer:
Michael Murray
Client:
Breathe Right

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