B-Reel UK: Mind Tricks

A brain boggling experiment

Published on Jul 21, 2011

Editor's Pick

What if you could run a slot car race using your brain?

Sounds like every 10 year old boy's dream, but B-Reel UK creative director Riccardo Giraldi took this fantastical idea and made it reality, using a Scalextric car, the Arduino electronics platform and a Mindwave headset from Neurosky, which reads brain signals safely. The idea was that the brain signals would connect to control the car's movement, making it stop and go. Watch this amazing video to see what happened.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now


Jul 21, 2011
Creative Director:
Riccardo Giraldi

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.