B-Reel UK: Mind Tricks

A brain boggling experiment

Published on

Editor's Pick

What if you could run a slot car race using your brain?

Sounds like every 10 year old boy's dream, but B-Reel UK creative director Riccardo Giraldi took this fantastical idea and made it reality, using a Scalextric car, the Arduino electronics platform and a Mindwave headset from Neurosky, which reads brain signals safely. The idea was that the brain signals would connect to control the car's movement, making it stop and go. Watch this amazing video to see what happened.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 21, 2011
Agency:
B-Reel
Creative Director:
Riccardo Giraldi
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age