Creativity

Bridgestone Golf: Tobu

o drive home the point that Bridgestone Golf's new e5 and e6 golf balls fly really far when you hit them, JWT/Atlanta and online agency iChameleon Group flew really far themselves. To the Far East, to be exa

Published on Jan 13, 2006

Editor's Pick

o drive home the point that Bridgestone Golf's new e5 and e6 golf balls fly really far when you hit them, JWT/Atlanta and online agency iChameleon Group flew really far themselves. To the Far East, to be exact. The "Find Tobu" website was created as the interactive component of a humorous campaign centered on the made-up Japanese phrase "Tobu," which means "to fly far with emotion." The site features the same overly-enthusiastic scientists from the TV spot, who invite visitors to test the performance of the new balls in a challenging driving range game. (Intrepid players will discover funny hidden surprises by pressing random letters on the keyboard during the game.) There's also a link to an informative archeological site maintained by the Society for the Preservation of Tobu, which can almost be mistaken for legitimate.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 13, 2006
Interactive Agency:
iChameleon Group
Client:
Bridgestone Golf
Executive Creative Director:
Steve Kolander
Interactive Creative Director:
Juan-Carlos Morales
Art Director:
David Cohen
Art Director:
Mauricio Carrasco
Art Director:
Cesar Santos
Art Director:
Jimmy Allen
Programmer:
Lior Gonda
Programmer:
Jason Miller
Programmer:
JP Vasquez
Producer:
Jacqui Kebrdle
Producer:
Freddie Laker
Producer:
Samantha Skaggs
Agency:
J. Walter Thompson

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.