Creativity

Bridgestone: Performance Basketball -- Super Bowl XLVI

Tire and sports.

Published on Feb 01, 2012

Editor's Pick

Bridgestone Tires is bringing its tire technology, which emphasizes control and quiet, to the world of spots, courtesy Richards Group Dallas. A pair of spots show a basketball made of tire that is so quiet, it can't even wake a baby, and a football made of the same material that ups your game.

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Credits

Date
Feb 01, 2012
Agency:
Richards Group
Client:
Bridgestone
Producer:
JR Dixon
CD/CW:
Mike Bales
CD/AD:
Shane Altman
Production Company:
Tool
Director:
Erich Joiner
Executive Producer:
Brian Latt
Executive Producer:
Dustin Callif
Executive Producer:
Oliver Fuselier
Editorial:
Rock, Paper, Scissors
Editor:
Damion Clayton
Voiceover:
John Rubinow
Visual Effects Company:
The Mission
Music:
Beacon Street Studios
Sound Director:
Lime

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