Creativity

British Airways: Aviators

Touch the sky.

Published on Sep 21, 2011

Editor's Pick

BBH and British Airways pay tribute to those who first took flight -- and follow in their footsteps. A feel-good spot from a campaign that incorporates print elements, the 90-second spot first aired on the BA Facebook page -- a first for the brand. This new multi-million pound campaign is one of the most expensive ever for the British company and its biggest brand campaign in a decade. The social media element also includes teaser footage and new interactive apps, all based around the company's redesigned coat of arms that reads: "To Fly. To Serve."

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About

Credits

Date
Sep 21, 2011
Agency:
BBH London
Client:
British Airways
Creative Team:
Justin Moore
Creative Team:
Hamish Pinnell
Creative Director:
Nick Gill
TV Producer:
Helen Powlette
Assistant Producer:
Jemima Bowers
Digital Producer:
Austin Vernon
Team Manager:
Natalie Hellon
Production Company:
Academy Films
Director:
Frederic Planchon
Producer:
Simon Cooper
Director of Photography:
Martin Ruhe
Post Production:
MPC-LA
Editor:
Jonnie Scarlett
Editing House:
The Quarry
Sound:
Jack Sedgewick
Sound Studio:
Wave Studios
Photographer:
Mark Stenning

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