Creativity

Football is 'coming home' in clever World Cup tweet from British Airways

And it's doing it by plane, apparently

By Alexandra Jardine. Published on Jul 10, 2018

Editor's Pick

A simple, clever social post by Ogilvy for British Airways is getting a lot of love on Twitter today.

After England's World Cup quarter-final victory over Sweden on Saturday, British Airways tweeted a photo of a boarding pass for "football"--going from Moscow to "Home."

Now, outside of the U.K., this may not mean anything. But any England supporter knows it's a reference to the 1996 hit "Three Lions" by Baddiel, Skinner and the Lightning Seeds, the chorus of which is "football's coming home."

(The song, originally penned by comedians David Baddiel and Frank Skinner for Euro 96, which was held in England, is a perennial soccer favorite but has shot back to the top of the U.K. charts now that England is finally progressing in a World Cup.)

The details on the boarding pass are also fun. The flight number is 018, a reference to this year, with the date July 15 (the date of the World Cup final). Under "Gate", is "South"--a reference to England manager Gareth Southgate, and the gate closes at "1966"--the last time England won the World Cup. The seat number, "52H" reminds us of the (enormous) number of years ago that was.

The post has 19,000 retweets and counting. And if England wins against Croatia tomorrow night, it could go stratospheric.

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Credits

Date
Jul 10, 2018
Client:
British Airways
Agency:
Ogilvy London

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