Creativity

Passengers Want to Take British Airways Flight Attendants Home With Them

That's How Friendly the Service Is in First Class to India

Published on Feb 03, 2016

Editor's Pick

Apparently service is so good in first class on British Airways flights to India that passengers invite the friendly flight attendant to their homes, where they cook and dance for her and give her presents. At least that's what happens in this very long video by SapientNitro called "Fuelled by Love" after a British flight attendant comforts an elderly woman on her flight home to India. The six-and-a-half-minute video in this brand campaign ends with the tagline "Loving India back since 1924."

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About

Credits

Date
Feb 01, 2016
Agency:
SapientNitro
Chief Creative Officer:
KV Sridhar
Client:
British Airways
Client Engagement:
Tulika Srivastava
Creative Team:
Surjo Dutt
Creative Team:
Romit Nair
Creative Team:
Sanjeev Balakrishnan
Creative Team:
Ranbir Singh Gandhi
Creative Team:
Noor Md. Sana
Strategy:
Rohitash Srivastava
Strategy:
Siddharth Mohanty
Client Servicing:
Niket Kumar
Legal and Finance:
Arijit Bhattacharya
Legal and Finance:
Sandeep Gupta
Legal and Finance:
Ashish Roy
Social Team:
Saurabh Sahay
Social Team:
Amit Puri
Social Team:
Sweta Sharma

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