Creativity

British Airways: Go With Those Who Know

A New York area campaign for British Airways "takes ownership of British slang, idioms and colloquialisms that can both delight and sometimes confound the American traveler," according to M&C Saatchi/New York. "We were

Published on May 25, 2005

Editor's Pick

A New York area campaign for British Airways "takes ownership of British slang, idioms and colloquialisms that can both delight and sometimes confound the American traveler," according to M&C Saatchi/New York. "We were looking to create a campaign that would both enlighten and entice travelers," explains agency managing director Jenifer Willig. "With a bit of intrigue and a play on words, we felt we could spread the message that British Airways is an overall experience, not just a carrier." The work features more than 60 words that are "strategically placed near the object or idea the word defines." So this "Leg it" ad, for example, is on a bus shelter. Ad sites run the gamut from wallscapes, phone kiosks and highway billboards to deli bags, postcards, bar coasters, menu boards, window posters and caf

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About

Credits

Date
May 25, 2005
Client:
British Airways
Executive Creative Director:
Brett Howlett
Creative Director:
Paul Kamzelas
Art Director:
Soomean Chang
Junior Art Director:
Craig Wong
Agency:
M&C Saatchi UK

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