British Airways: Go With Those Who Know

A New York area campaign for British Airways "takes ownership of British slang, idioms and colloquialisms that can both delight and sometimes confound the American traveler," according to M&C Saatchi/New York. "We were

Published on

Editor's Pick
A New York area campaign for British Airways "takes ownership of British slang, idioms and colloquialisms that can both delight and sometimes confound the American traveler," according to M&C Saatchi/New York. "We were looking to create a campaign that would both enlighten and entice travelers," explains agency managing director Jenifer Willig. "With a bit of intrigue and a play on words, we felt we could spread the message that British Airways is an overall experience, not just a carrier." The work features more than 60 words that are "strategically placed near the object or idea the word defines." So this "Leg it" ad, for example, is on a bus shelter. Ad sites run the gamut from wallscapes, phone kiosks and highway billboards to deli bags, postcards, bar coasters, menu boards, window posters and caf
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 25, 2005
Client:
British Airways
Executive Creative Director:
Brett Howlett
Creative Director:
Paul Kamzelas
Art Director:
Soomean Chang
Junior Art Director:
Craig Wong
Agency:
M&C Saatchi UK
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age