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BA's Interactive, Plane-Recognizing Billboards Are #4 in Our Best of Print/Design

Kids Get Up, Point at Planes in Ogilvy Out-of-Home Campaign

Editor's Pick

Talk about a cool billboard. OgilvyOne U.K.'s new ads in Piccadilly Circus and Chiswick in the U.K. feature little tykes that get up, and point at planes as they fly by in the sky overhead -- but only if they're British Airways planes. They even feature the flight number, and where it's coming from, or going to. Smart way to get across information on all the destinations the airline flies to.

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About

Credits
Date
Nov 25, 2013
Agency:
OgilvyOne UK
Client:
British Airways
Executive Creative Director:
Emma De La Fosse
Agency:
Ogilvy & Mather
Executive Creative Director:
Charlie Wilson
Creative Director:
Jon Andrews
Creative Director:
Andy Davis
Concept:
Jon Andrews
Creative Technologist:
Lorenzo Spadoni
Project Manager:
Julie-Laure Coassin
Production Company:
Patricia Murphy Films
Director:
Patricia Murphy
Producer:
Robert Michaels
Media Owner:
Storm Post Production
Category
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