British Airways Runs Tweet Race Against A Real Dreamliner

Powering a 'Tweetliner' in Digital Race to Toronto

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British Airways is inviting Twitter users to #RaceThePlane in a digital competition running today (September 19) and again on September 24. Devised by BBH to mark the launch of BA's Dreamliner fleet, the aim of the crowdsourced campaign is to pit a virtual "Tweetliner" plane ("powered" by tweets) against a real Dreamliner flight from London to Toronto. Participants, who must either retweet a message that includes #RaceThePlane or include #RaceThePlane in their own tweet between 12:15 and 19:55 BST, will be eligible to win tickets to Toronto.

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About

Credits
Date
Sep 19, 2013
Agency:
BBH London
Client:
British Airways
Creative Team:
Charlie Rowet
Creative Team:
Han Tarpery
Creative Team:
Matt Moreland
Creative Team:
Chris Clarke
Creative Director:
Hamish Pinnell
Producer:
Linda Essen-Moller
Head of Creative Technology:
Alex Matthews
Creative Digital Production Agency:
MediaMonks
Executive Producer:
Wouter Smit
Project Manager:
Maarten Minnes
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