British Airways Lets You Unwrap A Digital A380 For Christmas
Customers Can Win Prizes By Clicking On Gift-Wrapped CG Plane
Published on Dec 19, 2013
British Airways customers can digitally "unwrap" an enormous A380 Jumbo Jet as part of an interactive Christmas competition launched by the airline. Hosted on a microsite created by MPC, it allows users to click to remove gift wrapping from the plane to win daily prizes and enter a grand prize draw. MPC's 3D department created the CG plane, which was placed in a photorealistic hangar environment, while OgilvyOne was the agency behind the project.