British Airways Lets You Unwrap A Digital A380 For Christmas

Customers Can Win Prizes By Clicking On Gift-Wrapped CG Plane

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British Airways customers can digitally "unwrap" an enormous A380 Jumbo Jet as part of an interactive Christmas competition launched by the airline. Hosted on a microsite created by MPC, it allows users to click to remove gift wrapping from the plane to win daily prizes and enter a grand prize draw. MPC's 3D department created the CG plane, which was placed in a photorealistic hangar environment, while OgilvyOne was the agency behind the project.
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About

Credits
Date
Dec 19, 2013
Agency:
OgilvyOne UK
Client:
British Airways
Digital Prod. Co.:
MPC-LA
VFX:
MPC-LA
Tags
Category
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