There's a Beer for That (Not an App, a Beer)

Michael Winterbottom Directs Spot Aimed at Boosting British Beer Sales

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Editor's Pick

This spot for the British Beer Alliance (a group of brewers and beer brands that aims to boost falling sales of beer in the U.K.) takes a leaf out of Apple's book by adapting its tagline of a few years ago. This time round, there's a beer for that -- not an app -- as a rhyming narration describes all the different occasions in British life at which folks might imbibe a pint.

Locations ranging from Chinese restaurants to country pubs to hipster craft pubs are brought to life by director Michael Winterbottom ("24 Hour Party People," "Mighty Heart") in his first-ever commercial. The spot was shot by Oscar-nominated director of photography Sean Bobbitt ("12 Years a Slave") and the majority of the people shown were street-cast to add a more authentic feel. The campaign will break this Sunday (Nov. 2) during "Downton Abbey" in the U.K. There's also a making-of film featuring an interview with Winterbottom and behind-the-scenes footage.

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About

Credits
Date
Oct 30, 2014
Agency:
SapientNitro
Client:
British Beer Alliance
Executive Creative Director:
Mark Hunter
Art Director:
Lee Williams
Copywriter:
Ed Copeland
Agency Producer:
Stephen Worley
Client Services Director:
Lee Woodward
Production Company:
2AM Films
Director:
Michael Winterbottom
Producer:
Nick Crabb
Producer:
Ben Mann
Editor:
Adam Spivey
Editor:
The Playroom
Post Production:
Framestore
Sound Design:
Wave Studios
Typographer:
Adam Brewster
DOP:
Sean Bobbitt
Media Planning and Buying:
Mindshare
Tags
Category
Industry
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