Creativity

Cuddly Squirrels and Magpies Show 'There's No Place Like Home'

British Gas Gets Cozy With Consumers

By Emma Hall. Published on Aug 12, 2015

Editor's Pick

British Gas uses charming 3D animation to make consumers feel warm and friendly towards the brand, and to illustrate its commitment -- not just to keeping homes heated, but also to keeping them working properly.

"No place like home," created by CHI & Partners and directed by Lauren Indovina via Psyop, features a magpie, a squirrel, and a human family, each of which is seen returning to their homes and bedding down at the end of the day. The soundtrack is made up of soothing music and a softly-spoken narrator who intones, "Between the stars, and through the clouds, and over the fields we roam, but no matter where we drift, there's really no place like home."

The endline reads, "British Gas. Helping you look after your home."

The new spot is an evolution of British Gas's long-running "Planet Home" campaign, this time using more sophisticated animation and backed by sponsorship activity around primetime U.K. property shows including "Location, Location, Location," "Grand Designs" and "George Clarke's Amazing Spaces."

Margaret Jobling, director of brand marketing at British Gas, said in a statement, "As a brand, our challenge has always been to familiarize people with our products and services beyond energy. 'No Place Like Home' has been created to drive awareness and build on the momentum of the 'Planet Home' creative that we're known for."

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About

Credits

Date
Aug 12, 2015
Agency:
CHI & Partners London
Client:
British Gas
Director:
Lauren Indovina
Production Company:
Psyop
Executive Creative Director:
Jonathan Burley
Creative Director:
Rob Webster
Creative Director:
Alexei Berwitz
Copywriter:
Liz Oakley
Art Director:
Rob Ferrara
Planner:
Sarah Clark
Planner:
Christine O'Keefe
Executive Producer:
David Jones
Producer:
Roz Prentice
Business Director:
Kim Ellis
Account Director:
Eliza Sloss
Production Company:
Psyop
Executive Producer:
Lydia Holness
Producer:
Steve Intrabartola
Assistant Producer:
Chelsea Hyon
Storyboard Artist:
Ben Chan
Art Director:
Eunice Kim
Designer:
Alex Dietrich
Designer:
Tae Kim
Designer:
Denny Khurniawan
Lead Technical Director:
Alvin Bae
Fur/Feather FX:
Andy Hara
Fur/Feather FX:
Chris Santoianni
Fur/Feather FX:
Chris Bach
3D Animation Lead:
Pat Porter
3D Animator:
John Han
3D Animator:
Tyler Heckman
3D Animator:
Doug Rappin
Modeler:
Oliver Castle
Modeler:
Bryan Eck
Modeler:
Briana Franceschini
Modeler:
Paul Liaw
Modeler:
David Soto
Modeler:
Kwan Au
Environment Modeling Support:
Silver Spoon
Rigger:
Zed Bennett
Rigger:
Marie Raoult
Lighter:
Kwan Au
Lighter:
Oliver Castle
Lighter:
Briana Franceschini
Lighter:
Susie Jang
Lighter:
Ieva Sauciunaite
2D Supervisor:
Evan Schoonmaker
Compositor:
Eric Concepcion
Compositor:
Bo Kim
Compositor:
Sang Lee
Compositor:
Jacob Slutsky
Audio:
Ice Dance
Music Search Company:
Platinum Rye
Record Company:
First Night
Composer:
Danny Elfman
Media Agency:
Carat
Media Planner:
Simon Bielby
Social Media Agency:
British Gas
Social Media Agency:
iProspect
Tech Company:
Waste
Project Lead / Director:
Scott Holland
Content Agency:
OgilvyOne London
Creative Director:
Ed Cox
Creative Director:
Rod Broomfield
Copywriter:
Steven Whiteley
Art Director:
Giles Winser
Director:
Joseph Bullman
Planner:
Paul Kenny
Producer:
Alison Cooper
Producer:
Jess Turner
Project Director:
Adrian Swift
Business Director:
Jim Spencer
Account Director:
Nicky Beckett
PR Agency:
Blue Rubicon

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