Creativity

A Cute Animated Penguin Checks Your Home Is Cozy in British Gas Spot

David Oyelowo Narrates Another Warm and Fuzzy Ad For Energy Supplier

By Alexandra Jardine. Published on Sep 21, 2015

Editor's Pick

What is it with U.K. advertising and penguins?

It worked for John Lewis, and now British Gas has introduced a cuddly animated penguin into its latest spot, a follow up to last month's No Place Like Home ad. The latest spot by CHI& Partners, with animation by Psyop, follows an inquisitive explorer penguin (who, we're told, is called Wilbur -- a name that conjures up more cuddly anthropomorphism for those familiar with "Charlotte's Web" ) who finds himself in a family home.

As he explores the house, amazed by the hot water, heaters and even the fish tank, we're reminded how cozy our homes can be, and therefore of the role British Gas plays in maintaining them. Lauren Indovina directed the spot, and in case you're wondering, the voiceover is by "Selma" actor David Oyelowo.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 21, 2015
Agency:
CHI & Partners London
Client:
British Gas

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.