Creativity

An Emotional Father-Son Moment has a Sobering Twist in British Heart Foundation Spot

Park Pictures' Tom Tagholm Directs an Unsettling PSA

By Alexandra Jardine. Published on Aug 25, 2015

Editor's Pick

In this sad, sobering spot for the British Heart Foundation, a young boy is in school when his father suddenly appears at his desk and starts to speak to him. As he tells him that he's leaving and not coming back, it becomes more and more unsettling, and while you might start to guess what's going to happen as the conversation progresses, the ending is nevertheless chillingly effective.

Park Pictures' Tom Tagholm (Meet the Superhumans, The Loneliest Whale) directed the one minute spot for creative agency DLKW Lowe. It forms part of a wider campaign with a series of shorter online films, produced by the agency's in-house production team, highlighting that, as in the main spot's tagline, heart disease strikes without warning. In one, a conversation on Skype ends in tragedy, while in another, a heart attack strikes while a dog's owner is filming its tricks. There's also a mobile app that purports to be a "heart attack simulator" but instead plays a chilling recorded message when the user holds their phone to their chest.

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About

Credits

Date
Aug 25, 2015
Agency:
DLKW Lowe
Client:
British Heart Foundation
Director:
Tom Tagholm
Production Company:
Park Pictures
CCO:
Dave Henderson
ECD:
Richard Denney
Creative Director:
Mike Boles
Creative Director:
Jerry Hollens
Planner:
Charlie Snow
Planner:
James Dawkins
Account Team:
Charlie Hurrell
Account Team:
Paul Wilde
Account Team:
Rose Reynolds
Agency Producer:
Trudy Waldron
Agency Producer:
Vanessa Hunt
Media Agency:
PHD
Production Company:
Park Pictures
Director:
Tom Tagholm
Executive Producer:
Stephen Brierley
Producer:
Fran Thompson
Production Manager:
Ananda Grace
DOP:
Sebastian Wintero
Editing House:
The Works
Editor:
Art Jones
Post Production Company:
Electric Theatre Company
Audio Post Production Company:
Wave

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