Tiny kids and babies rap -- brilliantly -- about first aid in this commercial for the British Red Cross, which is sure to appeal to its target audience of parents. The kids, sitting in pimped-out buggies, gold bathtubs and blinged-up in chains, gold water-wings and sunglasses, perform an adorable rap about what to do when your kid swallows poison. The campaign, which will include further raps about burns and seizures, encourages parents to download the British Red Cross app for parents or take a course.
Agency Fullsix commissioned music video director Chris Sweeney of Good Egg, who has shot videos for the likes of Lily Allen, Robbie Williams and Lana Del Rey, to direct the spot. Specialist music agency Finger Music found the kids, and producer Clare McGrath told Creativity: "Finding the right children was definitely one of the biggest challenges. We needed to source and find children young enough to vocally match their visual equivalent. The kids had to be able to read and learn three separate scripts and rap in time -- no small feat for a fiveyear old. We spread the net wide and far, using casting agents, social media, youth clubs, friends' kids, Facebook shout outs... no stone was left unturned."
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