(Beta) launches its first campaign for the British Skin Foundation with a series of chilling photographs shot by Rankin. The three photographs each depict models with a "skin condition" that can't be solved through everyday means. The skin conditions are metaphors for what those with real skin diseases suffer through. The ads will launch with a special viewing on Sept. 14 at the National Portrait Gallery before being shown nationwide.
BSF is a charity that raises money and awareness for skin conditions.