Brizo: Jason Wu for Brizo

Industrial design meets fashion.

Published on

Editor's Pick

Fashion designer Jason Wu talks about his collaboration with home design brand Brizo, and how he got used to a very different way of thinking about design through an industrial lens.

The unlikely collaboration came about all thanks to Indianapolis ad agency Young & Laramore, who counts Brizo as one of its clients. Before Wu started getting attention for designed Michelle Obama's inaugural ballgown, the agency strategized to make Brizo more like a fashion label -- and introduced Wu to the brand.

Check out for the lowdown on how the partnership happened and what agencies could learn from it.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 03, 2012
Young & Laramore
Carolyn Hadlock
Creative Director:
Trevor Williams
Senior Writer:
Scott King
Prod. Co.:
C41 Media Group
Brandon Cannon
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age