Brizo: Jason Wu for Brizo

Industrial design meets fashion.

Published on May 03, 2012

Editor's Pick

Fashion designer Jason Wu talks about his collaboration with home design brand Brizo, and how he got used to a very different way of thinking about design through an industrial lens.

The unlikely collaboration came about all thanks to Indianapolis ad agency Young & Laramore, who counts Brizo as one of its clients. Before Wu started getting attention for designed Michelle Obama's inaugural ballgown, the agency strategized to make Brizo more like a fashion label -- and introduced Wu to the brand.

Check out for the lowdown on how the partnership happened and what agencies could learn from it.

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May 03, 2012
Young & Laramore
Carolyn Hadlock
Creative Director:
Trevor Williams
Senior Writer:
Scott King
Production Company:
C41 Media Group
Brandon Cannon

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