Brompton Bikes, the U.K. folding bikes brand that has become synonymous with hipsters in London, has enlisted director Guy Ritchie to judge its new short film competition.
Brompton is asking people to submit a 15-second video showing a "hidden" part of their city to the #MyUnseenCity competition by posting it on the Brompton Bikes Instagram channel. The ten most "liked" Instagram videos will be presented to the judging panel (which, alongside Ritchie, includes "Sherlock" film producer Lionel Wigram, head of Warner Bros U.K. Josh Berger, and Brompton Bikes CEO Will Butler-Adams) at the end of March.
The competition was devised by agency Corke Wallis as part of its campaign to launch the Brompton Black Edition, a limited edition of 5,000, and was inspired by the parts of city life seen only by bike. Corke Wallis, working with Oldie, created the two-minute video seen here to inspire entrants.