Creativity

Bronx Shoes: So Today

The two-year-old Amsterdam agency known as They, whose creatives prefer to remain uncredited and more or less anonymous, is behind a brand launch for Dutch shoe company Bronx, which features print ads, posters, shoeboxes and a

Editor's Pick

The two-year-old Amsterdam agency known as They, whose creatives prefer to remain uncredited and more or less anonymous, is behind a brand launch for Dutch shoe company Bronx, which features print ads, posters, shoeboxes and a website. If there appears to be a motif developing here in which big women keep tiny men underfoot, well, besides the fact this is coming from kinky Amsterdam, "the Bronx brand is a world where women are strong and independent, and men are nice accessories," They explains. "So the giantesses probably came out of that. Plus, lots of women say that when they wear high heels they feel big and strong."

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About

Credits

Date
Sep 14, 2007
Client:
Bronx Shoes
Agency:
THEY
Photographer:
Ingrid Baars

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