Creativity

Bronx Zoo: Build Your Wild Self

The avatar craze hasn't seemed to wane post-Simpsons Movie campaign, as evidenced by Deutsch N.Y.'s latest effort for the Bronx Zoo.

With its "Build Your Wild Self&

Published on Oct 19, 2007

Editor's Pick

The avatar craze hasn't seemed to wane post-Simpsons Movie campaign, as evidenced by Deutsch N.Y.'s latest effort for the Bronx Zoo.

With its "Build Your Wild Self" avatar machine, visitors of all ages can create their own human-animal hybrid, with the ability to tack on more disparate body parts than a duckbill platypus. Using illustrations that wouldn't be out of place in a Golden Books series, users can play Dr. Frankenstein, building first the normal human hair, eyes, mouth, skin tone and clothing (each with nearly a dozen options), then moving onto the good stuff from head gear (horns, etc) to backsides, tails and ears.

Each of the latter half of the avatar builder are parts of real animals nestled within the New York Zoos and Aquarium locations, including bison, snakes, gibbons, bats and giraffes. Once a visitor's creature is complete, each affixed body part is given its animalistic attribution and a brief fact sheet.

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Credits

Date
Oct 19, 2007
Client:
Bronx Zoo
Agency:
Deutsch New York
Chief Creative Officer:
Peter Nicholson
Group Creative Director:
George Decker
Group Creative Director:
Morgan Carroll
Copywriter:
Jason Ashlock
Art Director:
Anthony Alvarez
Interactive Senior Producer:
Jeremy Rosenberg
Agency Executive Producer:
Guy Williams
Flash Developer:
Scott Alcid
Senior Technical Lead:
Mike Nicosia
Animation:
Dancing Diablo
Animator:
Christian Slade

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