Brooklyn Nets: Game Day Opening Film

The Nets arrive Brooklyn.

Published on

Editor's Pick

This film could easily be mistaken for a spot promoting fashion, fragrance or even vodka, but it's actually the new pre-game intro that runs before basketball games at the Nets' new home base, the Barclays Center. The Famous Group, which has worked with the Nets since 1997, created the piece around the theme "Arrival in Brooklyn." Shot in black and white, it debuted on 12 screens and onto the court at Barclays Center during the team's season opener on November 3. It continues to sophisticated vibe found in the Brooklyn Nets' other branding work, and stars players like Deron Williams, Kris Humphries, Gerald Wallace and Joe Johnson, who are captured with a sense of majesty as they arrive at the new stadium. The film also features an original hip hop track, "Brooklyn-Something to Lean On," written and performed by John Forte.

"We wanted an idea that was as big and grand as the Barclays Center, and fresh and cool as Brooklyn," said The Famous Group EP Andrew Isaacson in a statement. "This film captures that attitude."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 06, 2012
Brooklyn Nets
Production Company:
The Famous Group
Jesse Austin
Hemu Karadkar
Executive Producer:
Andrew Isaacson
Will Hyde
Art Director:
Jesse Austin
Steve Davis
Jaron Halmy
Production Coordinator:
Brandon Grabowski
Luis Gonzalez
Rachel Arnold
John Dougherty
Line Producer:
Jennifer Pearlman
Production Supervisor:
Jessica O'Brien
Director of Photography:
Connor O'Brien
Senior VP/Event Marketing & Community Relations:
Petra Pope
Director, Game Presentation:
Paul Kamras
John Forte
Brooklyn-Something to Lean On
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age