Creativity

B.T. McElrath Chocolatier: Every Bite a Work of Art

"At what point does a piece of chocolate become more than a piece of chocolate?" Martin/Williams AD Craig Ferrence muses. "The moment B.T. McElrath puts the finishing touches on it. That's when it becomes an edible piece of art."

Published on Mar 24, 2006

Editor's Pick

"At what point does a piece of chocolate become more than a piece of chocolate?" Martin/Williams AD Craig Ferrence muses. "The moment B.T. McElrath puts the finishing touches on it. That's when it becomes an edible piece of art." Well, it's his client. But, as he notes, "Any artisan chocolate company can say that. So we decided to show the chocolates as art," and with hoity-toity flavors like chile-lim

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About

Credits

Date
Mar 24, 2006
Client:
B.T. McElrath Chocolatier
Chief Creative Officer:
Tom Moudry
Art Director:
Craig Ferrence
CD/Copywriter:
Vince Beggin
ACD/Copywriter:
Mark Andersen
Photographer:
Colin Cooke
Agency:
Martin Williams

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