Creativity

BT: Storytellers

Telling the story of London 2012

Published on May 25, 2011

Editor's Pick

British telecoms giant BT is inviting consumers to tell their own story about the build up to the London 2012 Olympics with a new website, Storytellers.

The site already includes video contributions from celebrities, such as well-known journalists, bloggers and athletes, but anyone can apply to become a Storyteller and make their own contribution. BT - an official sponsor of the Games - will choose the best submissions by the end of July, and feature them on the website and in publicity material.

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About

Credits

Date
May 25, 2011
Client:
BT

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