Creativity

Emotional Tale of Veteran Illusionist Will Keep You Guessing Till the End

Magician Attempts Comeback in Santo's Spot for Whisky Brand Buchanan's

Published on Jul 21, 2014

Editor's Pick

MJZ's Juan Cabral (who also recently shot IKEA's Beds) helmed this spot for whisky brand Buchanan's out of Argentinian agency Santo. It tells the story of an entertainment maestro who tracks down his hero, the legendary illusionist "Mephisto," to star in his show. All doesn't quite go to plan, but the story will keep you intrigued and the ending is warmer and fuzzier than you're led to expect. The ad will run in Mexico, Colombia and Venezuela, where Buchanan's is the most consumed whisky.

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About

Credits

Date
Jul 21, 2014
Agency:
Santo
Client:
Buchanan's
Director:
Juan Cabral
Production Company:
MJZ

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