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Bud Light Taps Arnold Schwarzenegger, Don Cheadle For Super Bowl

BBDO N.Y.'s First Work for Brand, Teased

Editor's Pick

There's a lot of "new" for Bud Light, in these Super Bowl teasers released by the AB-InBev brand last week. Created by brand new agency BBDO, the spots debut a new tagline "The Perfect Beer for Whatever Happens," and feature appearances from Arnold Schwarzenegger, Don Cheadle, Reggie Watts... and a llama. The cryptic ads don't give away much -- they feature Arnie alternately warming up for what looks like an epic game of ping pong, Mr. Cheadle leading a llama into an elevator, and Mr. Watts making sweet music with his mic. "Whatever's Coming," says the tag at the end, along with the date of the Big Game. Read more about the spots on AdAge.com, and see them all on the right.

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About

Credits
Date
Jan 20, 2014
Agency:
BBDO New York
CCO Worldwide:
David Lubars
Client:
Bud Light
Managing Director:
Jeff Adkins
Chief Strategy Officer:
Larry Gies
Group Planning Director:
Sean Girardin
Planning Director:
Shannon Smiley
CCO:
Greg Hahn
Director of Integrated Production:
Dave Rolfe
Executive Creative Director:
Mike Smith
Executive Creative Director:
Ralph Watson
ACD/Copywriter:
Rick Williams
ACD/Art Director:
Marcel Yunes
Executive Producer:
Dan Blaney
Junior Producer:
Mona Lisa Farrokhnia
Production Co.:
HeLo
Managing Director:
Brendan Kiernan
Director:
Jeff Tremaine
Executive Producer:
Justin Moore-Lewy
Executive Producer:
Robert Lewis
Supervising Producer:
Chris Rouchard
Line Producer:
Paula Cohen
Director of Photgraphy:
Bojan Bazelli, ASC
Editoiral Company:
Mackenzie Cutler
Editor:
Ian Mackenzie
Producer:
Evan Meeker
Assistant Editor:
Nick Divers
Assistant Editor:
Mike Rizzo
Assistant Editor:
Patrick Blumer
Executive Producer:
Sasha Hirschfeld
Finish/Conform:
Jimmy Hayhol
Finish/Conform:
Joseph Miller
Final Mix:
MacKenzie Cutler
Mixer:
Sam Shafer

See more credits

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