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Bud Light: Dude Madness

Apparently the Bud Light "dude" fascination hasn't gone the way of the Wassup yet, as this new digital campaign from Atmosphere BBDO proves.

Along with video banners and a Facebook app, the "Dude Madness" e

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Apparently the Bud Light "dude" fascination hasn't gone the way of the Wassup yet, as this new digital campaign from Atmosphere BBDO proves.

Along with video banners and a Facebook app, the "Dude Madness" effort also includes a website where visitors can view the TV spots and check their dudeness level via a multiple choice test. Here, you pick from a series of macho/silly images that will ultimately determine how dude-tastic you are.

The site is also complemented by a mobile component in the "Call of Dude" section where you can send texts to friends that includes audio from the Dude. Choose from several categories including work-, romantic- and sports-related, enter your friend's name and number then send your message, which will be accompanied by the appropriate "dude" remark from the man himself.



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About

Credits
Date
May 01, 2008
Client:
Bud Light
Agency:
Atmosphere BBDO
Chief Creative Officer:
Andreas Combuechen
Creative Director:
Stewart Krull
Senior Art Director:
Jason Culbertson
Senior Copywriter:
Joel Bloom
Senior Developer:
Paul Whittemore
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