Along with video banners and a Facebook app, the "Dude Madness" effort also includes a website where visitors can view the TV spots and check their dudeness level via a multiple choice test. Here, you pick from a series of macho/silly images that will ultimately determine how dude-tastic you are.
The site is also complemented by a mobile component in the "Call of Dude" section where you can send texts to friends that includes audio from the Dude. Choose from several categories including work-, romantic- and sports-related, enter your friend's name and number then send your message, which will be accompanied by the appropriate "dude" remark from the man himself.
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