Creativity

Bud Light's Super Bowl Spot Will Be a Hidden Camera Stunt

BBDO Promises a Stranger an Epic Night

Published on Jan 31, 2014

Editor's Pick

AB-InBev has released a few more Super Bowl spots over the last 24 hours. First was the patriotic "Hero's Welcome" for Budweiser (which followed "Puppy Love"). Now, it releases one of its two Big Game spots for Bud Light, via BBDO. "Epic Night" is a bit of a departure for the brand. It shows an unsuspecting man being handed a bottle of Bud Light by a female stranger, who asks him "If I give this to you, are you ready for whatever happens next?" There's more to come in the 60-second "Epic Night Continues" on Sunday. Check back here to see it then.

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About

Credits

Date
Jan 31, 2014
Agency:
BBDO
Client:
Bud Light

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