Bud Light is playing Willy Wonka this holiday, giving consumers the chance to win Super Bowl tickets for life with a limited edition gold-colored can.
The brand is putting 37,000 gold Super Bowl 51 cans in randomly selected packs. Designed by branding agency Jones Knowles Ritchie, the specialty gold cans can be found in 18-, 24- and 30-packs of Bud Light marked "Strike Gold."
In order to be in with a chance to win Super Bowl tickets for life (or up to 51 years) people who find a golden can must take a picture with it and post it to Facebook, Instagram, Twitter or BudLight.com using the hashtags #SBTix4Life and #Sweeps. One winner will be picked a week to receive a pair of season tickets to their favorite NFL team, and one grand prize winner will win the ultimate prize of Super Bowl tickets for 51 years. The packs hit stores Nov. 28 and fans will have the chance to win up until Jan.13.