Creativity

It's Like 'Office Space' Meets the Geek Squad in Latest From Bud Light

The 'Famous Among Friends' Campaign Goes to Happy Hour

By Ann-Christine Diaz. Published on Apr 03, 2017

Editor's Pick

At the start of the year, Anheuser-Busch decided to reposition Bud Light as the brew for bonding with your buddies, with the "Famous Among Friends" campaign out of Wieden & Kennedy New York.

The debut spot focused on how Bud Light has been there all along, during both the small and more significant moments between two guy friends. A new ad takes the idea into happy hour, depicting a humorous dance floor showdown between two groups of co-workers, one that looks straight out of "Office Space," and another that appears to have stepped fresh out of a Best Buy.

Comedy duo Tim Heidecker and Eric Wareheim, aka Tim & Eric, directed the ad, out of production company Prettybird.

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About

Credits

Date
Apr 03, 2017
Agency:
Wieden & Kennedy New York
Client:
Bud Light
Director:
Tim & Eric
Production Company:
Prettybird

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