Creativity

Bud Light: Journey -- Super Bowl XLVII

Whatever it takes.

Published on Jan 31, 2013

Editor's Pick

Superstition is a big part of watching sport -- any sport. Budweiser's continuing campaign, that gathers up all the weird things fans do for their teams, gets a nice execution in this Super Bowl spot out of Translation, featuring Stevie Wonder as a mysterious wish granter, who gives one Ravens fan a little something to help him out during the game.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 31, 2013
Agency:
Translation
Client:
Bud Light
Director:
Samuel Bayer
Prod. Co.:
Serial Pictures
EP:
Violaine Etienne
Head of Production:
Peter Fitzgerald
Line Producer:
Leslie Vaughn
Production Design:
Kim Rees

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.