Creativity

Bud Light Teams With Mad Decent Block Party on Colorful, Artist-Designed Cans

No Two Limited Edition Cans Are Alike

By Alexandra Jardine. Published on Jul 30, 2015

Editor's Pick

Bud Light's latest colorful, limited edition cans are a result of its partnership with Mad Decent Block Party, a series of travelling music festivals that take place across the U.S. and Canada.

The partnership, created out of Vice's in-house creative services agency Virtue Worldwide, includes limited edition Bud Light Festival Cans celebrating the "music, culture and artistry" of the Mad Decent Block Parties, which are owned by the Mad Decent record label founded by DJ Diplo. They include four Mad Decent-branded custom labels and 27 artist-designed labels, but with graphics mixed up on each individual design so no two cans are exactly alike. The cans will be available exclusively at the 2015 Mad Decent Block Party summer events, which take place in 18 cities.

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About

Credits

Date
Jul 30, 2015
Agency:
Virtue Worldwide
Client:
Bud Light

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