Bud Light Helps you Enjoy March Madness While You Pretend to Do Work

Helpful Set of Online Tools Make You Looks Industrious Even When You're Just Keeping Score

Published on

Editor's Pick

Bud Light tapped AKQA to create this sneaky set of online tools that will let March Madness addicts keep track of the games, even when they're supposed to be toiling away at the office. The new site offers up handy apps like the "Cheat Sheet" which provides users with real-time game scores in the guise of a boring looking spread sheet. There's also "Mad Ads," a browser extension that converts online ads into platforms for game and score updates and "Fast Break," a virus simulator that makes it seem as if your computer has been violated, so you can step out and enjoy the game for real, at a nearby sports bar.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 21, 2014
Bud Light
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age