Creativity

John Krasinksi Produces Bud Light Comedy Shorts On YouTube

Brand Was Inspired By 'Hold My Beer And Watch This' Internet meme

Published on Dec 03, 2013

Editor's Pick

Bud Light is entering the world of branded content with a series of YouTube comedy shorts written and produced by John Krasinski of The Office, inspired by the "Hold my beer and watch this" Internet meme. Aimed at making the brand more relevant and contemporary, they share a quirky humor: a grandma faking her own death at her 100th birthday party, a barbecue that turns into a time tunnel and a guy that grows muscles after doing a few pressups to impress a girl. Krasinski and his business partner Danny Stessen produced the campaign, helped by the four cast members of the videos, who include Krasinksi's former Office castmates Dan Gill and Barak Hardley. Bryan Buckley of Hungry Man directs.

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About

Credits

Date
Dec 03, 2013
Client:
Bud Light
Producer:
John Krasinski
Director:
Bryan Buckley
Writer:
Danny Stessen
Editor:
Jay Nelson
VFX Supervisor:
Phil Crowe
Executive Producer:
Mino Jarjoura
Editor:
Jay Nelson
Editorial Company:
Cut & Run

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