Creativity

Bud Light Platinum: Bud Light Platinum Feat. Justin Timberlake

Bringing sexy back.

Published on Feb 11, 2013

Editor's Pick

As AdAge reported last week, Justin Timberlake, who seemed to be everywhere during Sunday night's Grammy awards, is the new face of Bud Light Platinum, the beer brand's "higher-end" line. This spot, created via Translation, debuted during the event last night, and a black-and-white tale told with the sound of JT's new song, "Suit & Tie," playing the background. It came on straight after the singer/actor's ace performance during the show -- which, during broadcast, was also rendered in black and white. Nabil of Reset directed.

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About

Credits

Date
Feb 11, 2013
Agency:
Translation
Client:
Bud Light Platinum
Director:
Nabil
Agency Producer:
Nathy Aviram

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