Creativity

Bud Light: Ted Ferguson

ay hello to Bud Light's newest pitchman—if you've got the guts. Stuntman extraordinaire Ted Ferguson certainly has plenty of those, and the slightly out-of-shape professional thrill seeker proves it in a

Editor's Pick

ay hello to Bud Light's newest pitchman—if you've got the guts. Stuntman extraordinaire Ted Ferguson certainly has plenty of those, and the slightly out-of-shape professional thrill seeker proves it in a series of cheeky TV spots and a micro site that goes "Under the Helmet" for an in-depth look at what makes Ted tick. Fueled by a thirst for the famous light beer, Ted puts his body on the line in the TV spots, performing such death-defying stunts as listening to his girlfriend or staying in the office two minutes past 5:00 on a Friday. And if that isn't treacherous enough for you, the site is stocked with a series of six longer webisodes that detail the life and times of Bud Light's helmet-donning daredevil.

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About

Credits

Date
Dec 14, 2005
Online Editor:
Filmworkers Club
Production Company:
Hungry Man
Audio Mix:
Lime Studios
Graphics:
Red Car
Music:
Stock
Editorial Company:
Whitehouse
Client:
Bud Light
Chief Creative Officer:
Bob Scarpelli
Group Creative Director:
Mark Gross
Creative Director:
Dan Fietsam
Art Director:
Aaron Pendleton
Copywriter:
Jeb Quaid
Producer:
Will St. Clair
Producer:
Brian Smego
Production Business Manager:
Patty Phassos
Director:
Bryan Buckley
Producer:
Cindy Becker
Director of Photography:
Scott Henriksen
Editor:
Matt Wood
Editor:
Grant Gustafson
Agency:
DDB Chicago

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