Creativity

Bud Light Spoofs Cardstore's 'World's Toughest Job' in Parody Video

Spoof Ad Interviewed People for 'Director of Whatever'

Published on Apr 21, 2014

Editor's Pick

This isn't the world's toughest job. It isn't even close. Bud Light spoofed Cardstore's viral, heartfelt ad, which interviewed real people for "the world's toughest job" (which turned out to be motherhood) with this video. It opens much the same way the Cardstore spot, by Mullen, did -- explaining that the company posted a job online, then held interviews. Then, it veers off into parody territory, adding an asterisk saying "No we didn't."

The position was "director of whatever," and the video features a man who video-interviewing people with weird questions like "What are your thoughts on fanny packs?" and "Do you know how to dubstep?" At the end, he says millions of people are already doing this crazy job -- and those people are Dads.

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About

Credits

Date
Apr 21, 2014
Agency:
Relevant 24
Client:
Bud Light

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