Watch a Year in the Life of Bud Light's NFL Team Cans

Music Video-Style Spot Explores Game Day Traditions

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Bud Light enlisted music video director Mark Romanek (Beyonce's "Sandcastles," Taylor Swift's "Shake It Off,") to direct a spot promoting its team-specific cans, featuring real NFL fans and former stars Bo Jackson, Justin Tuck and Tim Couch.

The spot, by Wieden & Kennedy New York, breaks this week on the opening night of NFL season, and indeed has the look and feel of a music video, as it takes the viewer through a year in the life of the newly redesigned cans, with fans from different teams competing and celebrating throughout the seasons, from playoffs to Thanksgiving beer-can turkey. The ad showcases different teams' game day traditions and, by packing so much in, is sure to appeal to legions of local fans.

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About

Credits
Date
Sep 06, 2016
Agency:
Wieden & Kennedy New York
Client:
Bud Light
Client Contact:
Alex Lambrecht
Executive Creative Director:
Karl Lieberman
Executive Creative Director:
Colleen DeCourcy
Creative Director:
Stuart Jennings
Creative Director:
Gary Van Dzura
Copywriter:
Howard Finkelstein
Art Director:
Grant Mason
Project Manager:
Vimal Patel
Head of Content Production:
Nick Setounski
Producer:
Temma Shoaf
Assistant Producer:
Jordan Leinen
Strategist:
Nick Docherty
Strategist:
Brian Ritter
Account Team:
Brandon Pracht
Account Team:
Alex Scaros
Account Team:
Carina Polini
Business Affairs:
Patrick O'Donoghue
Business Affairs:
Carolina Hernandez
Associate Media Director:
Justin Lam
Production Company:
Anonymous
Director:
Mark Romanek
Executive Producer:
SueEllen Clair
Head of Production:
Kerry Haynie
Producer:
Thomas Martin
Director of Photography:
Larkin Seiple
Editorial Company:
Arcade
Editor:
Paul Martinez
Post Producer:
Gavin Carroll
Post Executive Producer:
Sila Soyer
Editorial Assistant:
Laurel Smoliar
VFX Company:
MPC
Executive Producer:
Camila De Biaggi
Producer:
Niki DiCesare
Producer:
Dorian Douglass
VFX Supervisor:
Aleks Sasha Djordjevic
Flame Lead:
Seif Boutella
Nuke Compositor:
Elijah Lamond
Nuke Compositor:
David Anger
Nuke Compositor:
Mazyar Sharifian
Telecine Company:
Company 3
Colorist:
Tom Poole
Mix Company:
Sonic Union
Mix/Sound Design:
Steve Rosen
Music Company:
Search Party Music
Song:
Your Can's Year
Artist:
Flowdan
Animation Company:
Joint
Senior Producer:
Michele Carmen
Motion Graphics Artist:
Dustin Bailey
Post Production Assistant:
Zoe Filutowski
Mix Company:
Brand New School
Art Director:
Jeffrey Welk
Design:
Jeffrey Welk
Design:
Tom Alex Buch
Design:
Claire Kho
Design:
I-Ting Lee
Animation:
Olle Engstrom
Animation:
Marc Boutges
Animation:
Preston Brown
Animation:
Jim Forster
Managing Partner:
Devin Brook
Head of Production:
Julie Shevach
Producer:
Johnna MacArthur

See more credits

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