Creativity

Adam Driver Has Good News for a Veteran's Family in Budweiser's Fourth of July Spot

'Star Wars' Actor Highlights Brand's Tie-Up with Folds of Honor

By Alexandra Jardine. Published on Jun 27, 2017

Editor's Pick

In Budweiser's patriotic Fourth of July spot, Adam "Kylo Ren" Driver surprises the family of a U.S. veteran with some much-needed financial help.

Driver used to be in the U.S. Marines himself, so he's the perfect spokesperson to deliver the good news of a scholarship to the military family in Brodheadsville, PA. Daughter Hayley cannot afford nursing school after her father was wounded in the military, and has won one of the 2,200 scholarships Budweiser has helped fund with Folds of Honor, which helps the family members of wounded military veterans. As Driver delivers the news, it's genuinely moving.

The spot is by Vayner Media in collaboration with Budweiser., which has donated $12 million to Folds of Honor since the start of its partnership in 2011.

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About

Credits

Date
Jun 27, 2017
Agency:
Vayner Media
Client:
Budweiser

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