Creativity

Budweiser's Emotional Super Bowl Tale is #8 in Our Best of Film

Baby Clydesdale!

Published on Jan 31, 2013

Editor's Pick

Anomaly and RSA director Jake Scott premiere another AB-InBev spot, for Budweiser -- an emotionally laden tale of a Clydesdale owner and his horse that, combined with the Stevie Knicks soundtracks, is sure to make you reach for tissues during the big game. The advertiser is breaking from tradition by releasing two spots early this year: it released its effort for Beck's Sapphire yesterday.

The brewer is supporting the ad with a Twitter promotion that asks fans to name the baby Clydesdale featured in the spot.

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Credits

Date
Jan 31, 2013
Agency:
Anomaly
Chief Creative Officer:
Mike Byrne
Client:
Budweiser
Creative Director:
Derek Barnes
Copywriter:
Johnny Dantonio
Art Director:
Mark Sarosi
Head of Content Production:
Andrew Loevenguth
Producer:
Winslow Dennis
Director:
Jake Scott
Production Company:
RSA Films
Executive Producer:
Tracie Norfleet
Line Producer:
Pat Frazier
Director of Photography:
Chris Soos
Production Designer:
Jason Hamilton
Editor:
David Brodie
Editorial Company:
Rock Paper Scissors
Editorial Assistant:
Victoria Lesiw
Visual Effects Company:
The Mill
VFX Lead Flame:
Danny Morris
Visual Effects Producer:
Mix Company:
Heard City
Mixer:
Philip Loeb
Sound Design:
Evan Mangiamele
Managing Director:
Gloria Pitagorsky

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