Budweiser Lets You Make Facebook Friends With a Clink of Your Pint

Buddy Cup' turns cheers into Facebook friend requests

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Making friends the "old fashioned way" is so passe -- at least according to Budweiser Brazil, who's changing up the way we connect with each other with "Buddy Cup," created out of Brazilian agency Africa. The cups are embedded with a chip -- when clinked with each other, the two people would become friends on Facebook. The cups will be used during Budweiser events.

Other brewers have been experimenting with connected objects too. Strongbow Gold Cider and Work Club created a bottle cap with an RFID chip that connected to a "reader," so that bottles with the "Startcaps" would set off interesting reactions around a bar in Budapest.

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About

Credits
Date
Apr 29, 2013
Agency:
Africa
Client:
Budweiser
CW:
Henrique Martins
Art Director:
Rafa Oliveira
Art Director:
Pedro Chequer
CD:
Sergio Gordilho
CD:
Rodrigo Saavedra
CD:
Vico Benevides
Project Creative Director:
Evandro Soares
ECD:
Sergio Gordilho
Digital Agency:
Hassan Ayoub
Digital Agency:
Marcos Valeta
Producer:
Stella Gafo
Creative Technology Company:
Bolha Innovation Studio
Video:
Fuego
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