Creativity

Budweiser Lets You Make Facebook Friends With a Clink of Your Pint

Buddy Cup' turns cheers into Facebook friend requests

Published on Apr 29, 2013

Editor's Pick

Making friends the "old fashioned way" is so passe -- at least according to Budweiser Brazil, who's changing up the way we connect with each other with "Buddy Cup," created out of Brazilian agency Africa. The cups are embedded with a chip -- when clinked with each other, the two people would become friends on Facebook. The cups will be used during Budweiser events.

Other brewers have been experimenting with connected objects too. Strongbow Gold Cider and Work Club created a bottle cap with an RFID chip that connected to a "reader," so that bottles with the "Startcaps" would set off interesting reactions around a bar in Budapest.

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Credits

Date
Apr 29, 2013
Agency:
Africa
Client:
Budweiser
Copywriter:
Henrique Martins
Art Director:
Rafa Oliveira
Art Director:
Pedro Chequer
Creative Director:
Sergio Gordilho
Creative Director:
Rodrigo Saavedra
Creative Director:
Vico Benevides
Project Creative Director:
Evandro Soares
ECD/Production:
Sergio Gordilho
Digital Agency:
Hassan Ayoub
Digital Agency:
Marcos Valeta
Producer:
Stella Gafo
Creative Technology Company:
Bolha Innovation Studio
Video:
Fuego

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