Creativity

A Woman Breaks Tradition in Budweiser's Uplifting Chinese New Year Ad

Touching Tale From Anomaly Shanhai Highlights the Power of Family

By Angela Doland. Published on Feb 16, 2018

Editor's Pick

Budweiser's Chinese New Year ad, from Anomaly Shanghai, is about a young woman who decides to run a marathon in a faraway desert instead of spending the holiday with her family; she feels she doesn't have much to say to her parents. But there's a twist at the end.

Budweiser's Chinese New Year messaging is about thanking the people who support you. (Last year it suggested a "double-clink" toasting ritual for thanking people.) This ad defies a lot of beer ad stereotypes, starting with the choice of casting a woman in the leading role.

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Credits

Date
Feb 16, 2018
Agency:
Anomaly Shanghai
Client:
Budweiser

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