Creativity

Budweiser Profiles Rihanna and Her Intense Fans in New Documentary

'Half of Me' is Part of Brand's 'Made for Music' Initiative by Translation

Published on Sep 18, 2013

Editor's Pick

Translation and director Phil Griffin capture the inspiring prowess of music superstar Rihanna in "Half of Me," a new online documentary that is the next installment for Budweiser's global "Made for Music" campaign, which profiles artists and creative that have made an impact on their fans and culture. The documentary features snippets of Rihanna on her Diamonds World Tour, but to a greater extent, focuses on the fan's perspective -- how she inspires them, what she is like during concerts and tours and how her interactions shape their interpretations of her music.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 18, 2013
Agency:
Translation
Client:
Budweiser
Director:
Phil Griffin
Art Director:
Paul Roberts
Copywriter:
Nate Virnig
Group Creative Director:
Jon Graham
Group Creative Director:
Chris Valencius
Producer:
Miriam Franklin
Editor:
Fafu Pfafflin

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.