Bud Creates Red Blimp that Lights Up When Hockey Team Scores

Anomaly Effort Follows 'Red Lights' Campaign

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Last year, Anomaly created your own hockey honker -- red light that flashed and spun every time your team scored a goal. Now, they kick it up a notch for the Olympics. A red blimp -- 70 feet long -- will go off every time the Canadian hockey team scores a goal at the game. And if they win, it plays the national anthem. A full flight path is available here.

To launch the zeppelin, the agency also released a television commercial during the Super Bowl's Canadian broadcast that explained why, exactly, the world experienced a blackout -- because everyone across Canada had their lights go off. The best part is, actual red lights in people's homes were activated when the ad debuted.

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About

Credits
Date
Feb 13, 2014
Agency:
Anomaly
Client:
Budweiser
Tags
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