Creativity

Budweiser: Poolball

Where soccer and nightlife come together.

Published on Apr 19, 2011

Editor's Pick

Coming to a Buenos Aires pub near you is the newly minted sport of Poolball, created out of Ogilvy Argentina for Budweiser. The agency recently held an exclusive Bud-sponsored event during which two teams met on a giant 7x3 meter pool table. 15 soccer balls were reskinned to look like pool balls, and the competitors used their feet instead of sticks to score. The event is currently touring around pubs and bars in B.A.

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About

Credits

Date
Apr 19, 2011
Agency:
Ogilvy Argentina
Client:
Budweiser
General Creative Director:
Gaston Bigio
Head of Art:
Jonathan Gurvit
Creative Director:
Javier Mentasti
Creative Director:
Maximiliano Maddalena
Copywriter:
Federico Fragola
Art Director:
Tomas Lavagno
General Manager:
German Yunes
Managing Director:
Diego Raspo
Production Director:
Valeria Pinto
Agency Producer:
Federico Faralla
Agency Producer:
Gaston Sueiro
BTL Production Director:
Jose Cardelli
BTL Producer:
Guillermo Astobiza
Production House:
Awards Cine
Table Developers:
Sodapasta
Director:
Viviano Romero
Executive Producer:
Guadalupe Gallardo
Director of Photography:
Pablo Iacovone
Edition:
Viviano Romero
Post Production:
La Sociedad Post
Music Design:
Mariano Iezzi

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