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Budweiser Debuts the Non-Alcoholic 'Prohibition Brew'

Canadian Product Could Be U.S. Bound

By E.J. Schultz. Published on May 25, 2016

Editor's Pick

Budweiser is introducing a buzz-free version in Canada. The new non-alcoholic beer is called Budweiser Prohibition Brew. It could enter other countries, including the U.S.

"Budweiser Prohibition Brew is only available in Canada for now, but we're excited by the prospect that it could eventually be offered in the U.S., the birthplace of Budweiser, sometime in the future," said Ricardo Marques, VP for Bud in the U.S.

The beer "leverages the latest de-alcoholization technology to create a beer that has 0.0% alcohol by volume and yet delivers the great taste of Budweiser," according to Budweiser Canada. It is "an ideal choice for a work lunch or casual afternoon with friends, as well as designated drivers and people with active lifestyles," said Kyle Norrington, vice president, marketing for Labatt, which is the Canadian division of Anheuser-Busch InBev. In the U.S., A-B InBev currently markets the non-alcoholic O'Doul's brand.

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Date
May 25, 2016
Client:
Budweiser

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