Budweiser: Red Light

Your own hockey honker.

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In Canada, Bud Light is appealing to hockey fans by offering them their very own 'red light' - which will go off with a honk every time their team scores. The light was an idea conceived and developed out of Anomaly. It works by connecting to the user's Wi-Fi network. They configure it with an Android or iPhone app to tell it what teams they support, and when a game comes on, it goes into action. According to Wired, Bud will even come and install your light for you, if you live in the Toronto area, although they are shipping across the country.

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About

Credits
Date
Feb 06, 2013
Agency:
Anomaly
Chief Creative Officer:
Mike Byrne
Client:
Budweiser
Executive Creative Director:
Pete Breton
Executive Creative Director:
Dave Douglass
Art Director/Copywriter:
Mike Warzin
Art Director/Copywriter:
Taylor Twist
Design:
Omar Morson
Design:
Marie Rupolo
Agency Producer:
Jen Mete
VP of Marketing:
Jorn Socquet
Marketing Director:
Kyle Norrington
Senior Marketing Manager:
JR Edwards
Assistant Brand Manager:
Alexis Smith
Manufacturer:
Buzz Products
Production Company:
OPC Family Style
Production Company:
Biscuit Filmworks
Director:
Andreas Nilsson
Cinematographer:
Peter Deming
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