Budweiser Announces Fox Documentary Series as Part of World Cup Push

Published on Mar 25, 2014

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Budweiser today unveiled more elements of its integrated global campaign supporting its official sponsorhip of the FIFA World Cup 2014, which includes a broadcast ad, an online documentary series co-produced with Vice, as well as a six-part documentary to be broadcast on Fox One. Earlier, the brand unveiled a teaser created out of Anomaly as well as a new limited edition gold World Cup bottle.

The World Cup ad, "Believe As One," features lush black and white scenes of fans around the world getting hyped for the game, interspersed with dazzling gold bottle shots of the brew. The celebration continues online at via a content project with Vice featuring real-life stories of football players and fans who go beyond to nurture their passion for the game, including blind and amputee soccer athletes in Brazil who Texas who continue to play the sport despite their physical limitations, and fisherman from Thailand who have found an incredible way to play the game -- on the water. Fox sports will also be airing a six-part documentary series around the "Rise As One" theme.

Budweiser is also inviting consumers to submit their own stories about football heroes who go out of their way for the love of the game. Contestants can enter to win an all-expense paid trip to the 2014 FIFA World Cup in Brazil and leverage their social networks to support them online. The winners, too, will get their own film produced by Budweiser and Vice highlighting their dedication to the sport.

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Mar 25, 2014

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