Creativity

Budweiser: Wassup

You were hardly alone, as the quartet of buddies at the center of this rabidly popular Budweiser campaign plopped themselves down on the comfy couch of the public consciousness and refused to budge. What started out as an

Published on Mar 20, 2006

Editor's Pick

 You were hardly alone, as the quartet of  buddies at the center of this rabidly popular Budweiser campaign plopped themselves down on the comfy couch of the public consciousness and refused to budge. What started out as an innocent little phone exchange between four friends who greet each other with a protracted “Wassup!” quickly snowballed into a global pop culture phenomenon, spawning one of the most awarded campaigns in advertising history (snagging the Cannes Grand Prix and a Clio along the way), countless parodies and untold repetitions of the W-word in everyday life. You know who you are. “The campaign began during football season, so we thought it might become popular with an avid sports crowd,” says DDB/Chicago group creative director Don Pogany. “But had no idea it would take off everywhere.”

“I was surprised by all the internet parodies and the fact that it was globally popular,” says creative director Vinny Warren. “It just went nuts! I think people liked it because it was physically cathartic to say the phrase"a little bit of nervous energy left your body when you said it. It was just magically irresistible on some level. And ‘wassup’ is American for ‘hello,’ so everyone had lots of excuses to say it in a day.”

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About

Credits

Date
Mar 20, 2006
Agency:
DDB Chicago
Agency Producer:
Kent Kwiatt
Art Director:
Justin Reardon
Art Director:
Chuck Taylor
Editor:
Livio Sanchez
Producer:
Pat McGoldrick
Producer:
Sheila Simmons
Copywriter:
Charles Stone III
ACD/Copywriter:
Vinny Warren
Group Creative Director:
Don Pogany
Chief Creative Officer:
Bob Scarpelli
Director:
Charles Stone III
Post Production:
Filmworks
Editorial Company:
Lookinglass
Post Production:
Riot
Production Company:
C & C Films
Client:
Budweiser

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